Case Study: MetroKitchen achieves 15% conversion uplift and 75% bounce reduction with Searchspring

40% of MetroKitchen's revenue is generated by shoppers who use site search

MetroKitchen, a family-owned online kitchen retailer founded in 1998, generates 40% of its revenue from site search but was struggling with low conversion and high bounce rates after trying two other search providers. They partnered with Searchspring to fix relevancy and filtering issues—especially around material, dimensions, and measurements, which are critical because many shoppers include size variables in their queries.

Searchspring deployed its ecommerce search and merchandising platform with measurement intelligence that normalizes size expressions (e.g., “12”, “12in”, “twelve-inch”) without manual synonym management. After implementation MetroKitchen’s bounce rate fell by more than 75%, search usage more than doubled, overall conversion improved 15% year‑over‑year, and the company saved hundreds of hours in manual work while realizing significant revenue growth.

MetroKitchen

Reggie Ross

Technical Director