Case Study: 360Cashmere achieves 6-fold increase in conversion rates with Searchspring Relevancy Platform

360Cashmere search conversion rates are 6x higher using Searchspring

360Cashmere, a family-run international knitwear brand, was struggling with an onsite search that returned irrelevant results by matching keywords across multiple fields, causing poor shopper experience and only 0.47% of searches to convert. To fix this, they turned to SearchSpring and its Relevancy Platform to improve search understanding and ranking.

SearchSpring implemented its Relevancy Platform—leveraging the Product Awareness machine‑learning algorithm and the IntelliSuggest behavioral ranking engine—to surface relevant, high-converting products while maintaining speed and uptime. As a result, SearchSpring drove a more than 600% year‑over‑year increase in search conversion rates, tripled search traffic, and grew search‑driven revenue by 545%, with no downtime since integration.

360Cashmere

Andrew Gifford

Chief Marketing Officer