Case Study: Webfactory achieves a profitable Online Visibility & Analytics service with Searchmetrics

Searchmetrics Underpins Launch of New Agency Revenue Stream for Webfactory

Webfactory, a 20-year digital marketing agency serving clients across utilities, insurance, pharmaceuticals, entertainment, automotive and FMCG, set out to launch a new Online Visibility and Analytics service to help clients understand and maximize visibility and conversions across search, content and social on multiple devices. To support the offering they evaluated five analytics platforms to find a backbone that could deliver keyword, content, social and competitive insights.

They chose the Searchmetrics Suite — a SaaS all‑in‑one platform delivering search (including mobile/local), keyword and content analysis, social signals and competitor intelligence. After only a few hours of training for three licensed team members, Webfactory used Searchmetrics to win several clients within months and drive improved rankings, traffic, engagement and conversions, estimating the platform would pay for itself in about six months.

Webfactory

Rich Dales

Head of Search and Analytics, Webfactory