Case Study: DaWanda (online marketplace) achieves a 94% increase in SEO Visibility with the Searchmetrics Suite

Prioritization & focusing with the Searchmetrics Suite leads DaWanda to better content and SEO Visibility increase

DaWanda is an online marketplace for handmade and creative products with over 360,000 designers. Its SEO and content teams faced a constant influx of user‑generated product categories, making it hard to prioritize, create and measure content at scale while managing crawl budget and internal linking for good search performance.

DaWanda adopted the Searchmetrics Suite™ as an all‑in‑one platform to tag and group pages semantically, prioritize top‑performing URLs, guide content optimization and track keyword and URL performance. By focusing efforts on the most relevant pages and monitoring results, they achieved a 94% increase in SEO Visibility across 67 tracked keywords within six months.

DaWanda

Martina Carucci

SEO Lead