Case Study: Dentolo achieves 16% more conversions and 24% more visitors with the Searchmetrics Content Experience™

Optimizing online content with the Searchmetrics Content Experience creates 16% more conversions for Dentolo

Dentolo, founded in 2015, is an online marketplace that connects patients with qualified dental specialists and provides guides and personal cost estimates to make dental care more accessible. Facing modest success with a limited WDF*IDF tool, Dentolo needed a holistic content solution to boost organic visibility and convert searchers into patients by optimizing topics, keywords, readability and user intent.

By adopting the Searchmetrics Content Experience™ (Topic Explorer and Content Editor), Dentolo identified under-covered topics and search intent, refreshed existing articles, and tailored new content for better engagement. Within one month many keywords moved from page 3–4 to page 1 (several to #1), driving a 24% increase in visitors and a 16% rise in conversions.

Dentolo

Tasja Bäuerle

Head of PR, Content & SEO