Case Study: Lufthansa achieves international search success with Searchmetrics

Lufthansa set for international search success with support from Searchmetrics

Lufthansa, one of the world’s largest airlines, needed a holistic international search strategy to engage rapidly growing numbers of online customers across many markets and domains. Working with agency partner blueSummit since 2010, Lufthansa required a platform that could monitor SEO and paid performance across global hubs and search engines so it wouldn’t lose visibility in increasingly competitive, Google-driven travel searches.

blueSummit implemented the Searchmetrics Suite™ Research Cloud, giving them historical and regional data across 130+ countries, plus insights into SEO Visibility, Paid and Mobile Visibility, link and social signals, and country-specific keyword recommendations. The result: streamlined workflows and reporting, clearer market-specific actions, improved organic SERP rankings and measurable traffic increases across Lufthansa’s websites.

Lufthansa

Thorsten Asmussen

Senior Manager Digital Sales