Case Study: Kärcher achieves unified, professional global SEO and faster reporting with Searchmetrics Suite (Searchmetrics)

Kärcher operates uniform, professional SEO actions – successful usage of the Searchmetrics Suite™ for all of the cleaning specialist‘s websites and online shops

Kärcher, the global cleaning‑technology company with roughly 100 entities in 60 countries, ~50,000 service points and multiple national online shops, needed to harmonize SEO across markets so performance could be compared and managed centrally. Subsidiaries varied in SEO expertise and processes, creating inconsistent data, manual overhead and limited visibility for headquarters.

Kärcher implemented the Searchmetrics Suite to standardize keyword, content and site‑structure optimization across markets (supporting major local search engines in 130+ countries), integrated it with existing analytics, and rolled out centralized training and responsive support. The result was faster, comparable reporting and monitoring, reduced manual effort, clearer performance visibility for international management and a professionalized, scalable SEO program ready for further expansion.

Karcher

Julia Treitz

SEO Specialist, Kärcher