Case Study: Tekzen achieves 80% SEO Visibility growth and 65% more organic transactions with Searchmetrics

How Tekzen and SEM could surpass their expectations by overworking the eCommerce site with Searchmetrics

Tekzen, one of Turkey’s largest DIY retail eCommerce sites (120 stores), partnered with Istanbul performance agency SEM to build a strong, healthy eCommerce site and significantly improve SEO Visibility. The challenge was to boost organic performance through content optimization and keyword research while avoiding any site downtime, so Tekzen needed fast, reliable, software-backed SEO expertise.

SEM and Tekzen used the Searchmetrics Suite for deep analysis, keyword research, organic-competitor insights and content optimization, setting clear targets (50% growth goals over 2–3 months). The data-driven plan exceeded expectations—SEO Visibility rose 80%, organic sessions increased 52% and organic transactions grew 65%—alongside higher SERP presence, traffic, engagement and faster, clearer reporting.

Tekzen

Celal Bal

eCommerce Manager