Case Study: FTI Group achieves 66% more visitors and double organic visibility with Searchmetrics Suite

FTI: 66% more visitors with support of Searchmetrics Suite

FTI Group is one of Germany’s largest travel operators—serving 4.6 million guests annually with 6,500 employees and offers in over 120 countries—facing fierce online competition as more customers book travel via search engines. FTI’s in-house SEO team needed to make offers stand out and be easily found on Google, despite most competitors accessing the same hotel and product data, requiring technical, structural and content-driven optimization to improve rankings and conversions.

FTI adopted the Searchmetrics Suite to drive its international search strategy, using Site Structure, Link and Content Optimization plus dashboards and reporting to prioritize fixes, create differentiated content and monitor KPIs. After a year the site saw doubled domain visibility, 94% higher SEO visibility, 66% more visitors, a 17% uplift in conversion rate and a 99% increase in sales from organic traffic, supported by seamless onboarding and ongoing Searchmetrics partnership.

FTI Group

Jan Metzler

SEO Team Leader