Case Study: eBay achieves unified global SEO tracking and streamlined reporting with Searchmetrics Suite

ebay supports global SEO tracking with Searchmetrics Suite

eBay, a global ecommerce leader that enabled more than $175 billion of commerce in 2012, needed a unified way to monitor and benchmark search visibility across its many markets. The marketing team had been using a mix of regional tools and data sources, which made it difficult to compare performance, spot trends, and produce clear, concise reports for senior management.

eBay chose the Searchmetrics Suite™, an enterprise platform that tracks SEO performance across 130+ countries and delivers KPIs like SEO Visibility and SEO Market Share, plus keyword research and backlink analysis. The result was a single, easy-to-use source of truth that sped reporting, saved time, enabled accurate backlink tracking for subdomains, and now serves as a reliable third‑party validation baseline for the company’s global SEO efforts.

eBay

Maxime Rauer

Manager, Natural Search, eBay