Case Study: Campanda achieves clearer website architecture, improved user experience and increased SEO visibility with Searchmetrics

Clear website structure of the Campanda online platform and improved user experience thanks to Searchmetrics

Campanda, which by 2014 had grown into the world’s largest online platform for leasing and renting mobile homes with more than 26,250 vehicles across 42+ countries and six local sites in eight countries (www.campanda.de), faced a complex challenge: directing user flows through its conversion funnel and diagnosing weaknesses in site architecture and technical SEO that other tools couldn’t summarize into a coherent strategy.

By adopting the Searchmetrics Suite™—using Site Structure Optimization, Link Optimization and URL & Keyword Optimization—Campanda gained a detailed, prioritized view of internal linking, technical errors, search volumes and ranking data, enabled ongoing monitoring with tasks and alerts, and resolved issues faster. The result was a significantly clearer website architecture, improved crawlability and user experience, substantial time savings, and a massive increase in SEO visibility with more frequent first-page appearances for target keywords.

Campanda

Chris Möller

CEO & Founder