Case Study: Boomerang Pharmaceutical Communications achieves scalable global SEO reporting and major time savings with Searchmetrics

Boomerang Pharma supports global SEO programs with Searchmetrics software

Boomerang Pharma is a Parsippany, NJ–based digital agency that specializes in marketing for global pharmaceutical and biotech brands. The team needed an enterprise SEO solution that could track performance across multiple search engines and countries, support large, multi-person account teams, and deliver fast, highly customized reporting for dozens of international brands.

They chose Searchmetrics Suite, which provides cross‑engine tracking in 124 countries, automated site optimization (crawling up to 100,000 pages), task management and easy integration with web analytics. As a result Boomerang halved its reporting time and cut per‑site SEO analysis by over 40%, freeing capacity for more business, improving client insights and loyalty, and supporting faster new‑business pitches.

Boomerang Pharmaceutical Communications

Marc Beharry

SEO strategist, Boomerang