Case Study: Aristotle achieves major SEO growth and 374% mobile engagement lift with Searchmetrics

Aristotle records tremendous growth through SEO thanks to Searchmetrics

Aristotle, a Little Rock–based digital marketing agency founded in 1995, delivers search marketing, social media, web design and digital product services for clients worldwide. As search evolved, the agency needed a flexible platform with a large global database, reliable historical data and immediate access to insights (even before domain tracking began) to support deeper SEO analyses, technical fixes, content strategy and client pitches — so they evaluated 13 leading tools to find the best fit.

Aristotle chose the Searchmetrics Suite™, which 16 staff use for on-page and technical SEO, audits, content optimization and competitive research (Site Structure Optimization, Content Performance, Keyword Opportunities and the Research Cloud). The platform helped them win new business, grow SEO contract value and drive client results — notably a 374% increase in mobile site engagement for VisitUtah.com — along with gains in SERP rankings, traffic and conversions, making SEO the fastest‑growing area of their marketing division.

Aristotle

Sarah Stashuk

Director of Digital Media & SEO,