Case Study: BodyGuardz achieves higher eCommerce revenue and lower CPA with Searchbloom

BodyGuardz - Customer Case Study

BodyGuardz, a fast-growing mobile accessory brand founded in 2002, was struggling with paid search performance outside of branded keywords. While branded terms were generating sales at a decent CPA, non-branded keyword traffic was far more expensive and was causing unprofitable spend. BodyGuardz turned to Searchbloom and its pay-per-click services to improve efficiency and capture more valuable traffic.

Searchbloom optimized the Google Ads account structure, refined ads through A/B testing, and expanded into channels like Google Shopping, Remarketing, and Remarketing for Search. The results were strong: eCommerce revenue reached new highs, CTR increased by over 277%, conversion rate rose by over 400%, conversions grew by 198%, and CPA dropped by 72%.

BodyGuardz