Case Study: Leading Media and Communications Company gains geo-level and mobile SEM visibility with The Search Monitor

Leading Media And Communications Comapany - Customer Case Study

The Search Monitor worked with a leading media and communications company supporting a large insurance advertiser with local SEM campaigns across the U.S. The customer needed better visibility into competitors at the city level and a clearer view of how competitors’ ads were performing on mobile devices, especially in a highly regulated, high-CPC insurance market.

Using The Search Monitor’s precision ad intelligence platform, the agency set up customized biweekly and weekly reports broken down by keyword and geography, plus separate mobile-focused reporting and alerts. This gave the team insight into ad copy, rank, market share, CPC, budgets, and key threats, helping them draft stronger ads and uncover mobile best practices; they also gained visibility into Bing competition in priority geos and previously unknown mobile landing-page strategies.