Case Study: Leading Search Marketing Agency protects apparel brand and gains PPC market share insights with The Search Monitor

How Ad Monitoring Helps Apparel Advertisers

Leading Search Marketing Agency, a leading search marketing agency supporting a top children’s apparel manufacturer, needed help navigating a complex retail SEM environment. Using The Search Monitor’s ad monitoring tools, they had to understand the competitive PPC landscape and keep watch on resellers bidding on branded terms, while also managing long-tail ecommerce keywords and a large reseller network.

With The Search Monitor’s Trademark Infringement Report, PPC Market Share Report, and Ad Copy Details Report, the agency set up weekly custom reporting and automated alerts to track competitors and reseller activity. The Search Monitor gave them a clear view of market share threats, changing competitive trends, and unauthorized bidding behavior, helping them identify cooperating vs. competing resellers, enforce brand rules with screenshots, and justify increased spend during key periods to protect PPC share.