Case Study: Europcar reduces PPC costs and boosts revenue with The Search Monitor

Europcar Reduces PPC Costs On Brand Keywords By 48%

Performics, the agency for Europcar, faced the challenge of monitoring and preventing competitors and partners from bidding on Europcar’s trademarked keywords across its global markets. This endless, manual task was failing to produce the desired results for their PPC campaigns. They turned to The Search Monitor for its compliance monitoring service to address this issue.

The solution involved using The Search Monitor's compliance reports to systematically track brand bidding violations in multiple countries. After months of monitoring, Performics collaborated with legal and Google's team to enforce compliance, which drastically reduced infringing bids. This effort led to a 43% increase in revenue and a 48% decrease in cost-per-click spend for Europcar, significantly reducing PPC costs on their brand keywords.

Performics