Case Study: Avery lowers campaign costs by 51% with The Search Monitor

Avery Lowers Campaign Costs By 51%

Avery, an industry leader in labels and printing solutions, faced a challenge with unauthorized advertisers aggressively bidding on its brand terms by using its trademark in their ad copy. This practice was driving up Avery's cost-per-click on its own branded search campaigns. Their agency, Chacka Marketing, used The Search Monitor to identify these trademark violations.

The solution involved using The Search Monitor to generate daily reports of infringing ads, which were used to file violations with search engines. When one competitor persisted, the extensive reports provided the evidence needed to issue a successful cease and desist letter. As a result of The Search Monitor's efforts, Avery's brand CPC decreased by 64%, clicks increased by 34%, and overall campaign costs were lowered by 51%.

Avery