Case Study: Avery Reduces Brand CPC by 64% with The Search Monitor

Avery cuts brand CPC by 64% with The Search Monitor

Avery Products Corporation, a major label manufacturer, faced a significant challenge as competitors were using its trademark in online ad copy. This trademark abuse was driving up Avery's cost-per-click for advertising on its own brand terms. To combat this, Avery, through its agency Chacka Marketing, utilized The Search Monitor's brand monitoring and trademark enforcement services.

The Search Monitor provided detailed daily reports of violations, which were used to file trademark notices with search engines. For one persistent competitor, the comprehensive data was used to issue a successful cease and desist letter. As a result of The Search Monitor's solution, all trademark violations ceased, leading to a 64% decrease in brand CPC, a 34% increase in clicks, and a 51% decrease in overall ad cost, saving Avery thousands of dollars annually.

Avery