Case Study: WBPS drives major lead growth with The Search Mechanics

WBPS generates £5m in PPC leads in 2 months with The Search Mechanics

WBPS, a major supplier of industrial generators, had a minimal online presence and was looking to build its first Google Ads campaigns from scratch. With no historical data and pressure to prove the value of digital marketing, they partnered with The Search Mechanics to establish a new lead generation source.

The Search Mechanics built and managed comprehensive Google Ads campaigns, reusing prior keyword research to ensure strong market coverage. The results were exceptional, with Google Ads growing into a major acquisition channel. In just two months of 2024, the campaigns generated £5m worth of leads, contributing significantly to the customer's growth from £30m to a projected £250m turnover. Paid search is now an integral part of WBPS's marketing strategy.

WBPS