Case Study: Addland achieves rapid paid search growth with The Search Mechanics

Addland doubles Google Ads budget in 6 months with The Search Mechanics

Addland, a ground-breaking company focused on bringing land to life, partnered with The Search Mechanics to manage its paid search campaigns. The challenges included needing to control campaign coverage at a county level during an initial growth phase before shifting to a national strategy, all while hitting a strict cost per result target and proving the value of paid search against competition from other marketing channels.

The Search Mechanics implemented a dual-phase paid search approach, beginning with regional control for the initial local growth and then shifting to a national strategy. This was supplemented by ongoing optimization and management. The results greatly exceeded the North Star Metric targets within the first month, with a non-brand CTR of over 30%. The success led the client to triple its initial Google Ads budget within six months while The Search Mechanics maintained the cost per result.

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