Case Study: Addland builds reliable tracking and product analytics with The Search Mechanics

Addland builds reliable tracking in 18 months with The Search Mechanics

Addland, a company that makes it easy to buy and sell land, needed a reliable and accurate tracking solution built ahead of their platform launch. Their complex tool required capturing a vast number of datapoints to support digital marketing campaigns and product analytics. The Search Mechanics was engaged to implement a solution that was right the first time and could accommodate future changes.

The Search Mechanics used Google Tag Manager and Google Analytics' enhanced ecommerce feature to build a stable and flexible tracking foundation. They created comprehensive documentation that allowed for a seamless implementation. The solution has performed flawlessly for 18 months, providing all stakeholders with the reliable data needed to measure and optimize multi-channel marketing campaigns, maximizing the return on the client's spend.

Addland