Case Study: Tulane School of Professional Advancement boosts inquiries by 58% with Search Influence

Tulane School of Professional Advancement exceeds inquiry goal by 58% with Search Influence

The Tulane School of Professional Advancement, a continuing education school for adult learners, sought to boost enrollment and set an ambitious goal of generating 500 inquiries per month in 2019. They partnered with the vendor Search Influence to implement full-funnel digital marketing and advertising campaigns to support new academic programs and achieve this lead generation target.

Search Influence devised a paid advertising strategy focusing on new creative concepts, strategic landing pages, and expanded audience targeting via platforms like Google Display and Facebook Lead Generation. This approach exceeded the original monthly inquiry goal by 58%, achieving an average of 791 inquiries. The vendor's work drove 80% of all inquiries, with a majority coming from Google's display networks, providing a highly cost-effective return on ad spend.

Tulane School of Professional Advancement