Case Study: Tulane School of Professional Advancement boosts organic traffic with Search Influence’s OPM Microsite Migration

Tulane School of Professional Advancement boosts organic blog traffic 890% with Search Influence

The Tulane School of Professional Advancement faced a challenge when a third-party Online Program Management (OPM) partner owned an underperforming microsite for its IT and Cybersecurity programs. This separate site created a poor user experience, prevented the school from making edits, and risked losing all SEO value. Search Influence was tasked with an OPM microsite migration to regain control of this digital asset.

Search Influence executed an SEO-first migration of the microsite content into Tulane's main website. This approach preserved search engine value and added depth to the main site's content. The results were significant, including a 90% increase in total organic traffic and a 456% rise in organic blog entrances, successfully driving more prospective students to the site.

Tulane School of Professional Advancement