Case Study: Tulane School of Professional Advancement boosts Google rankings with Search Influence

Tulane School of Professional Advancement boosts keyword rankings 569% with Search Influence

The Tulane School of Professional Advancement, a private continuing education school for adult learners, sought to improve its Google search rankings to boost online visibility and lead generation. To address this challenge, they partnered with the vendor Search Influence for SEO and content development services, specifically focusing on a strategic blog content program.

Search Influence's solution was to significantly increase the volume of strategically selected blog posts, eventually scaling from 4 to 12 posts per month. This approach targeted key student personas throughout their decision journey. The results were substantial, including a 569% increase in keywords ranking in the top 1-3 spots on Google and an 890% combined increase in organic blog traffic. Search Influence's work successfully drove more prospects into the marketing funnel for further nurturing.

Tulane School of Professional Advancement