Case Study: Palo Alto University Achieves 49% More Monthly Inquiries with Search Influence

Palo Alto University boosts monthly inquiries by 49% with Search Influence

Palo Alto University faced a challenge in generating a sufficient volume of inquiries from potential students through its digital marketing efforts. Prior to engaging Search Influence, the university's cross-channel campaigns on Google, Facebook, and SEO were delivering modest results, averaging 185 leads per month in Q1 2020. Their goal was to significantly increase this average to 250 monthly inquiries.

Search Influence implemented a strategic four-pronged approach involving expanded degree-specific campaigns, increased paid advertising investment, on-site content optimization, and A/B testing of refreshed messaging. As a result, Palo Alto University achieved an average of 272 monthly inquiries in Q2 and Q3 of 2020, exceeding their goal by 8% and marking a 49% increase from their previous performance. Search Influence's data-driven analysis and budget management directly contributed to this measurable improvement in lead generation.

Palo Alto University