Search Influence
8 Case Studies
A Search Influence Case Study
Dr. William Franckle, a board-certified plastic surgeon in New Jersey, faced the challenge of maintaining his search visibility and generating patient leads after a strategic rebrand, which included a new practice name and website. He partnered with the vendor Search Influence for healthcare marketing and SEO services to increase organic leads and return on investment.
Search Influence implemented a comprehensive SEO strategy, including refreshing service pages, implementing structured data, optimizing site speed, and expanding the backlink profile. These efforts resulted in a remarkable 873% marketing ROI, a 35% increase in website-driven revenue for 2020, and top keyword rankings for key procedure terms like "tummy tuck south jersey," outperforming the patient inquiry goal by 57%.