Case Study: Top Hat increases paid conversions and lowers CPL with Search + Gather

Top Hat increases paid conversions 890% with Search + Gather

Top Hat, a provider of educational software for higher education, faced the challenge of determining if paid social media was a viable channel for generating qualified leads. They were unsure how to effectively target university professors, a key demographic, and needed to increase conversions while lowering their cost-per-lead. Search + Gather was engaged to develop and test a new strategy.

Search + Gather built targeted audiences around self-declared professors on platforms like LinkedIn and later expanded to lookalike audiences on Instagram and Spotify to scale performance. This approach significantly increased the quality of leads. The campaign resulted in an 890% increase in paid conversions and a 42% decrease in cost-per-lead for Top Hat, proving the success of the strategy implemented by Search + Gather.

Top Hat