Search Engine People
16 Case Studies
A Search Engine People Case Study
Levitt LLP, a top Canadian employment and labor law firm, sought to enhance its digital presence after its previous provider failed to deliver. Their challenges included PPC campaigns that generated too few leads at a high cost, an SEO strategy that had not improved results for years, and targeting that was not aligned with their ideal client profile. They turned to Search Engine People for a comprehensive digital marketing solution.
Search Engine People implemented a multifaceted strategy focusing on SEO, paid ads on Google and Meta, and conversion rate optimization. This included improving on-page SEO, restructuring ad campaigns for better budget control, and using advanced data analytics for superior targeting. The results were a 793% increase in SEO leads, a 315% increase in conversion rate from display ads, and a 59% decrease in cost per acquisition.