Case Study: Richard Franks PC boosts case inquiries and lowers lead costs with Search Control's Google Ads campaign

Richard Franks PC generates 39 inbound inquiries for $1,100 with Search Control

The customer, Richard Franks PC, was a Colorado business attorney with over 30 years of experience who faced a significant challenge in generating new case inquiries. His traditional marketing methods, such as Yellow Pages ads and referrals, had become less effective amidst growing competition. The vendor, Search Control, implemented a strategic Google AdWords campaign to address his need for a cost-effective way to drive website traffic and increase phone call conversions.

Search Control executed a focused campaign based on competitor research and targeted profitable keywords within the attorney's geographic area and budget. The solution provided real-time tracking and flexible budget control. The results were immediate, generating 39 inbound inquiries over a roughly three-month period for approximately $1,100, achieving an excellent cost per conversion of about $27 per lead.

Richard Franks PC