Case Study: Hastings & Hastings achieves lower wasted ad spend and stronger Google Ads performance with Search Control

Hastings and Hastings cuts wasted ad spend by $15k/month with Search Control

Hastings and Hastings, a Phoenix-based personal injury law firm, faced the challenge of tracking and optimizing its advertising spend. The firm was spending heavily on television and print ads but saw declining effectiveness and a lack of measurable results. They partnered with Search Control to implement a more transparent and effective Google Ads strategy aimed at reducing wasted spend and generating qualified phone calls.

Search Control implemented Enhanced Campaigns for Google Ads, using strategic bid adjustments to target the firm's most valuable customers across all devices. This approach simplified conversion tracking and allocated budget to the best-performing channels. As a result, Hastings and Hastings decreased its monthly ad spend by over $15,000 and received over 200 inbound inquiries. Search Control's solution generated a revenue return that was five times the amount spent on the campaign.

Hastings and Hastings