Case Study: MMK Custom Signs boosts leads and cuts CPC with Search Berg PPC services

MMK Custom Signs boosts CTR 32% with Search Berg

MMK Custom Signs, a leading New York-based signage manufacturer, was struggling with disorganized PPC campaigns that were not generating the desired results after eight months of management. They approached Search Berg to optimize their Google Ads with the goal of improving conversions and increasing impressions.

Search Berg implemented a solution that involved reorganizing the ad account structure, creating diversified campaigns targeted to specific audiences, and writing customized ad copy. This strategy, which included adopting smart bidding, led to significant results. The vendor helped decrease the average cost-per-click by 25%, increased the conversion rate by over 100%, and improved the click-through rate by 32%, ultimately cutting ad costs by over $7,680 while generating a substantial increase in leads for MMK Custom Signs.

MMK Custom Signs