Case Study: ICICI Prudential Life Insurance speeds document processing with Searce and Google Cloud Vision API

Using Vision API to efficiently process thousands of documents

ICICI Prudential Life Insurance faced a challenge with its manual, time-consuming document approval process, which caused customers to wait hours or days for confirmation. To meet evolving consumer demands for speed and efficiency, the company partnered with vendor Searce to leverage an AI-powered solution built using Google Cloud Vision API.

By implementing Searce's Recognic product, which uses Vision API for optical character recognition, the vendor enabled the automated reading, validation, and processing of documents at scale. This solution eliminated initial waiting times, reduced back-office work, and resulted in a 30% increase in the number of applications processed within the same time frame without needing additional resources.

ICICI Prudential Life Insurance

Alpesh Karnik

SVP, IT