Case Study: Rebel Foods improves delivery accuracy with Searce and Google Maps Platform

Pinpointing customers for food delivery with Google Maps Platform

Rebel Foods, a large internet restaurant company in India, faced challenges with its delivery service due to an unscalable on-premises infrastructure. This hindered its ability to provide accurate delivery estimates. The company partnered with vendor Searce to leverage the Google Maps Platform for a more effective solution.

Searce implemented Google Maps Platform APIs, including Places, Geocoding, and Directions, to accurately pinpoint customer locations and calculate the quickest delivery routes. This improved the accuracy of forecasted delivery times by up to 60%, moving from estimations based on gut feeling to data-driven calculations using real-time traffic data. Searce's solution also enabled more effective budget allocation for local marketing.

Rebel Foods

Soumyadeep Barman

Chief Technology Officer