Case Study: ibibo Group improves travel experiences with Searce and Google Cloud

Improving customer experiences with Google Maps Platform and Google Cloud

ibibo Group, a leading online travel company, sought to enhance the traveler experience on its Goibibo and redBus platforms by making them more intuitive and relevant. The challenge was to integrate deeper mapping functionality to improve search accuracy and provide critical location-based information for hotel and bus bookings.

The vendor, Searce, implemented Google Maps Platform, providing expertise on its APIs to create key use cases for both platforms. This solution enabled features like proximity-to-metro searching for hotels and intelligent bus boarding point identification for redBus. As a result, Searce helped ibibo Group seamlessly add this new functionality, significantly improving search times, accuracy, and the overall customer booking experience.

Ibibo Group

Gaurav Khurana

VP Technology Support