Case Study: ICICI Prudential Life Insurance speeds document processing with Searce's Recognic on Google Cloud

ICICI Prudential Life Insurance increases application processing by 30% with Searce

ICICI Prudential Life Insurance, a major insurance provider in India, faced a challenge in meeting evolving consumer demands for faster service. Their manual, back-end document processing caused delays of several hours or even days for customer approvals. To upgrade its infrastructure and speed up these processes, the company turned to Google Cloud and partnered with vendor Searce to use their AI/ML-powered product, Recognic, which is built on Google Cloud's Vision API.

The solution implemented by Searce used the optical character recognition capabilities of Vision API to automatically read, understand, and validate documents at scale. This eliminated the initial waiting time for customers, allowing for immediate feedback. The automation cut down on middle- and back-office work, leading to a 30% increase in the number of applications processed in the same time without needing additional resources. Searce's support was crucial throughout the implementation process.

ICICI Prudential Life Insurance