Case Study: Guide to Iceland improves tourist booking experiences with Searce and Google Maps Platform

How Guide to Iceland Improved Tourists' Experience Leveraging the Best of Google Maps Platform with Searce

Guide to Iceland, a popular online travel platform for Icelandic tourism, faced challenges with its website's mapping features. Their existing system was costly and less user-friendly, making it difficult to display key locations and rental cars with rich details. They wanted to provide directions for various transportation modes to enhance the tourist experience and increase online bookings, leading them to partner with vendor Searce for a solution.

Searce implemented a solution leveraging the Google Maps Platform, utilizing APIs like JavaScript, Static, and Distance Matrix to display points of interest, show location images, and calculate precise travel times. This overhaul significantly enhanced the website's functionality for tourists. As a result, Guide to Iceland saved 35% in costs, saw a significant increase in online conversions and bookings, and greatly improved the overall visitor experience.

Guide to Iceland

Sigurður Guðbrandsson

Chief Technology Officer