Case Study: Electronica Finance Limited accelerates MSME loan approvals with Google Workspace and Searce

Electronica Finance Limited Creating, updating, and fine-tuning machine loans in real time

Electronica Finance Limited (EFL), a pioneer in providing machine loans to micro, small, and medium enterprises in India, faced significant communication and collaboration challenges. Its on-premises email system suffered from latency and outages, delaying customer loan approvals, while a lack of proper tools led employees to use insecure personal apps. Partnering with vendor Searce, EFL sought to fully leverage Google Workspace to create a secure, cloud-based solution for its 500+ employees.

Searce implemented a full migration to Google Workspace, moving email to browsers and training teams on tools like Gmail, Sheets, and Meet. This eliminated email delays, accelerating the loan approval process and improving customer satisfaction. The use of Sheets allowed sales teams to collaborate on single, real-time versions of loan schemes with other departments, removing confusion. The vendor's solution fostered a collaborative culture, enabled peer-to-peer training, and freed the IT team to focus on innovation, all while saving on licensing costs.