Case Study: Kasasa achieves an award-winning fintech loan experience with SeaLab

Kasasa wins Best Consumer Lending Platform in 2019 with SeaLab

Kasasa, a financial technology company, faced the challenge of creating an intuitive loan experience for its users and needed to operationalize its design processes without slowing daily product work. They partnered with the vendor SeaLab for expert guidance in UX research, product strategy, and design system creation.

SeaLab implemented a data-driven UX research process, establishing a comprehensive documentation system in Confluence and creating a detailed design style guide. This solution allowed for rapid development and alignment across teams. As a result, SeaLab delivered an award-winning fintech loan experience for Kasasa that was highly praised by users.

Kasasa