Case Study: GF Smith achieves global brand relevance with SEA Design

GF Smith - Customer Case Study

GF Smith, a British paper company with over 100 years of heritage, needed to become more relevant in a highly competitive paper market. SEA Design supported the brand through services including Brand Strategy, Brand Identity, Brand Campaigns, and Print & Packaging.

SEA Design developed the strategic idea “Paper from GF Smith” and applied it across the brand architecture, product launch campaigns, heritage events, and packaging design. The work helped reposition GF Smith as an aspirational, inspirational, and internationally recognized global paper expert, supported by a digital campaign featuring 10,000 images and a Design Museum nomination.

GF Smith