Case Study: Xponent21 achieves daily qualified leads and doubled MRR with SE Ranking

Xponent21 doubles MRR in 2025 with SE Ranking

Xponent21, an AI SEO and digital marketing agency, faced a challenge scaling its lead generation process. Traffic to its website was not efficiently converting into qualified leads, as there was no automated system to capture and pre-qualify prospects. This resulted in manual preparation for each sales call, which stretched out sales cycles and hindered growth. The agency needed a solution to automate lead capture and provide instant context for its sales team, leading them to adopt SE Ranking.

By implementing SE Ranking's white-labeled On-Page SEO Checker widget directly on its website, Xponent21 created a central tool for its inbound strategy. This allowed website visitors to self-qualify by running a site audit, which generated a branded report and instantly created a lead with real data attached. As a result, SE Ranking helped Xponent21 generate near-daily qualified leads, achieve a higher conversion rate, and double its monthly recurring revenue in 2025.

Xponent21