Case Study: Pilote Consulting helps an eco-hotel brand boost bookings and cut ad spend with SE Ranking

Pilote Consulting boosts hotel bookings 38% with SE Ranking

Pilote Consulting, a French digital marketing agency, was engaged by a major European eco-hotel company facing low online visibility and a heavy reliance on paid ads. The client had only five keywords ranking in the top 10, organic traffic was stagnant at around 3,200 visits per month, and various technical SEO issues were hindering growth. They needed to increase organic bookings and reduce their dependence on paid advertising.

Using the SE Ranking platform for tasks like website audits, keyword research, and rank tracking, Pilote Consulting implemented a comprehensive SEO strategy. This included technical fixes, content optimization, local SEO, and a targeted backlink campaign. The results were significant: organic traffic tripled to over 9,500 visits per month, 43 keywords reached the top 10 rankings, and the client cut its paid search budget by 30%. Most importantly, direct booking volume increased by 38%, demonstrating the powerful ROI delivered by SE Ranking.

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