Case Study: OTPE boosts organic leads 8x and adds €200K in revenue with SE Ranking

OTPE grows organic traffic 10x and adds €200K with SE Ranking

The customer, OTPE, a public-works paving company in France, faced a major challenge as its business relied solely on word-of-mouth, leading to a near-complete halt in new leads during the off-season. Its website received only about 100 monthly visits and a handful of quote requests. Using the SE Ranking platform, agency Organic Pareto™ identified critical SEO issues and a lack of visibility for high-intent local searches.

Organic Pareto™ used SE Ranking's Website Audit, Keyword Research, and On-Page SEO Checker to overhaul OTPE's key service pages and optimize its Google Business Profile. The solution focused exclusively on high-intent local keywords. As a result, SE Ranking helped OTPE achieve a 10x increase in organic traffic and an 8x growth in monthly quote requests, generating over €200,000 in additional revenue during the off-season.

OTPE