Case Study: Surf Lodge Co. achieves a refreshed hospitality brand identity with SDCO Partners

Surf Lodge Co boosts bookings with SDCO Partners after a 15-year brand refresh

SDCO Partners partnered with Surf Lodge Co, a unique hospitality company with properties in Montauk and Aspen, to refashion its brand strategy, digital identity, and overall brand integration. After fifteen years in business, the customer sought a fresh take to better capture its immersive experience and dynamic spirit, aiming to stand out in a competitive landscape and resonate with its growing community.

The solution from SDCO Partners was a comprehensive rebrand centered on the strategic premise "beautiful chaos," which included a new visual identity, an intuitive website for both properties, and a social media guide. SDCO provided brand development, copywriting, illustration, and web design services to bring this vision to life. The results were overwhelmingly positive, leading to record bookings and packed shows, successfully translating the brand's essence into a tangible and effective market presence.

Surf Lodge Co