Case Study: Dobell reduces support queries and costs with Scurri Track Plus

Dobell cuts support tickets by 37% with Scurri

Dobell, a leading menswear brand, sought to enhance its customer experience and drive profitability following a 2023 rebrand. To own the post-purchase experience and reduce WISMO (Where Is My Order) queries, the company implemented Scurri Track Plus from the vendor Scurri.

Scurri's solution provided Dobell with branded tracking emails and a branded tracking timeline, seamlessly integrating with their systems. This implementation resulted in a 37% reduction in support tickets per annum and a 25% reduction in headcount for support staff. The post-purchase emails also achieved a 57% click-through rate, driving more onsite conversions for Dobell.

Dobell