Case Study: Sun Pacific boosts social reach and engagement with Sculpt LLC

Sun Pacific drives 27,000% Instagram reach growth with Sculpt

The customer, Sun Pacific, a major produce company, faced the challenge of stagnant social media reach and engagement for its Cuties and Mighties fruit brands. Their content had fallen flat, focusing on traditional positioning with no paid advertising. They partnered with the vendor Sculpt LLC to elevate their social media content, amplification, and engagement strategy to keep the brands relevant and support B2B sales goals.

Sculpt implemented a new content series and refreshed brand personalities based on social listening, creating a distinct "cutest corner of the internet" for Cuties and a fun voice for Mighties. Their solution included an integrated approach of organic content and paid media amplification. Sculpt achieved tremendous results, including 27,000% growth in Instagram reach, 33+ million impressions, and triple-digit reach growth, all while using only half of the allocated paid budget.

Sun Pacific