Case Study: NETSCOUT boosts social reach and demand with Sculpt

NetScout lifts SOV, traffic, and MQLs with Sculpt

The customer, NetScout, a provider of security and monitoring solutions for large organizations, faced the challenge of improving the distribution, message resonance, and competitive visibility of its content to key decision-makers. The vendor, Sculpt LLC, was engaged to assist with their social media marketing and creative services.

Sculpt LLC implemented a solution that involved producing a wide variety of high-production-value paid and organic social creatives for NetScout's campaigns. This approach successfully atomized pillar content into compelling ads without straining internal design resources. The results for NetScout included year-over-year lifts in share of voice (SOV), traffic, and marketing qualified leads (MQLs), leading to a multi-year partnership with Sculpt for demand generation.

NetScout