Case Study: Livability generates hundreds of hard-to-reach leads with Sculpt LLC

Livability generates 218 leads at a 47.19 CPL with Sculpt LLC

Livability, a niche media and content company serving economic development organizations, faced the challenge of generating new leads when in-person sales became impossible. They needed a digital-first approach to reach a hard-to-target audience of decision-makers at chambers of commerce and economic development organizations. They partnered with vendor Sculpt LLC to implement a paid social campaign on LinkedIn.

Sculpt employed a continuous LinkedIn ad campaign using Matched Audiences for precise targeting. Through constant optimization and creative testing, the campaign generated 218 leads at an average cost per lead of $47.19, which was 61% under the target. This effort successfully opened a dialogue with multiple, historically hard-to-reach statewide organizations for Livability.

Livability