Case Study: KnowBe4 boosts LinkedIn engagement with Sculpt LLC’s culture-first social media strategy

KnowBe4 boosts engagement 67% with Sculpt LLC

KnowBe4, a company that provides cybersecurity training to help businesses address human error, faced the challenge of making their social media content more engaging and scroll-wopping. They partnered with the vendor Sculpt to move beyond a simple "post and hope" model and develop a world-class social strategy that would better reflect their expertise and personality while boosting engagement.

Sculpt implemented a culture-first content strategy for LinkedIn, utilizing meme-forward carousels, timely cultural moments, and punchy visuals to simplify complex cybersecurity topics. This approach made KnowBe4's content more human and relatable. The solution delivered significant results for KnowBe4, including a 67% lift in engagement on cultural days and a "March Mayhem" bracket series that doubled their average engagement and drove thousands of poll responses.

KnowBe4