Case Study: ICR Iowa generates hundreds of qualified leads with Sculpt LLC's paid social and video

ICR Iowa attracts 53% of leads from other states with Sculpt

The customer, ICR Iowa, an economic development joint venture, faced the challenge of attracting qualified job candidates and businesses to its region. They partnered with the vendor Sculpt LLC to launch a new talent attraction program, utilizing paid social media and video advertising to generate leads for their innovative Talent Hub initiative built on HubSpot.

Sculpt implemented a test-and-learn paid social campaign featuring clever, self-aware messaging and spokesperson-style videos. This approach, combined with continuous optimization of forms and marketing automation, resulted in hundreds of highly qualified leads. The vendor helped ICR Iowa surpass its goals, with 53% of leads coming from out of state, and the successful pilot project evolved into a multi-year relationship.

ICR Iowa